Advertising Disclosure
Last updated: 18 December 2024
Our Commitment to Transparency
Ironbrew believes in complete transparency regarding our business relationships and how we generate revenue. This Advertising Disclosure explains our approach to equipment recommendations, manufacturer partnerships, and any commercial relationships that might influence the information we provide about kitchen equipment solutions.
We operate as independent kitchen equipment consultants and suppliers, working with multiple manufacturers and brands to provide clients with appropriate equipment solutions. Our primary obligation is to our clients' operational requirements, and we maintain this focus whilst acknowledging that commercial relationships exist within the kitchen equipment industry.
Affiliate Relationships and Partnerships
Manufacturer Relationships
We maintain business relationships with various kitchen equipment manufacturers and distributors throughout Great Britain and Europe. These relationships allow us to access equipment at trade pricing, receive technical support, and stay informed about product developments. Some manufacturers provide volume-based incentives or annual rebates based on purchasing thresholds.
These commercial relationships do not dictate our equipment recommendations. We select equipment based on suitability for client requirements, reliability records from our installation history, and value proposition rather than maximizing our profit margins on individual transactions.
Commission-Based Arrangements
Our business model involves purchasing equipment from manufacturers at trade prices and reselling to clients at retail prices. The difference represents our profit margin, which covers business operations including consultation time, technical expertise, coordination efforts, and warranty administration. This is standard practice throughout the kitchen equipment supply industry.
Product Recommendation Policies
When recommending kitchen equipment, our primary considerations include:
- Suitability for client's stated operational requirements
- Performance reliability based on our installation experience
- Value proposition considering initial cost and operational efficiency
- Availability within required timeframes
- Service network coverage in client's geographic area
- Client budget parameters and operational constraints
Whilst profit margins vary across equipment categories, we do not steer clients toward higher-margin equipment when lower-margin options better suit their needs. Our reputation depends on successful installations that meet operational requirements, not maximizing individual transaction values.
Financial Relationship Transparency
We receive financial benefit from equipment sales through standard retail mark-ups. Installation services are priced separately based on labour requirements, complexity, and materials needed. Maintenance services generate ongoing revenue through annual agreements or per-visit charges. These financial relationships are disclosed in this policy to maintain transparency about how our business operates.
Sponsored Content and Paid Promotions
Current Status
As of December 2024, our website does not feature paid advertising, sponsored articles, or promotional content created on behalf of manufacturers or other third parties. All content on our website is created by Ironbrew to inform potential clients about kitchen equipment considerations and our service approach.
Sponsored Content Labeling Policy
Should we introduce sponsored content in the future, we will clearly label it as "Sponsored," "Paid Promotion," or "Advertisement" at the beginning of such content. Sponsored content will be visually distinguished from regular content through formatting or positioning cues. We will not present paid promotional content as independent editorial content.
Brand Partnership Disclosures
Whilst we work with multiple equipment manufacturers, we do not have exclusive partnerships that restrict which brands we can recommend. Our showroom may feature equipment from manufacturers with whom we have strong working relationships, but this reflects practical display limitations rather than exclusivity agreements. Clients can request equipment from any reputable manufacturer even if not currently displayed.
Content Authenticity Guarantees
Project results, case studies, and client testimonials featured on our website represent genuine installations completed by Ironbrew. We do not fabricate or embellish project details to promote specific equipment or manufacturers. Performance figures and operational improvements mentioned in case studies reflect client-reported experiences verified through follow-up discussions.
Third-Party Advertising Networks
Display Advertising Networks
Our website does not currently display third-party advertisements through advertising networks such as Google AdSense, Media.net, or similar services. Should we implement display advertising in the future, this section will be updated to reflect which networks are used and how they operate.
Behavioral Targeting Disclosure
We do not currently participate in behavioral advertising that tracks users across multiple websites to serve targeted advertisements. Our website analytics (as detailed in our Cookie Policy) help us understand aggregate user behaviour on our own website but are not used to create advertising profiles for display on other websites.
Cookie Usage for Advertising
Cookies used on our website are primarily for functional purposes and website analytics. If we implement advertising cookies in the future, they will be clearly identified in our Cookie Policy with appropriate opt-out mechanisms. See our Cookie Policy for detailed information about current cookie usage.
Ad Personalization Practices
We do not currently use personal data collected through our website to serve personalized advertisements. Marketing communications sent via email are based on expressed interest through contact form submissions or existing client relationships, not automated advertising systems.
User Rights and Controls
Ad Preference Management
Whilst we don't currently display third-party advertisements, you maintain control over cookies and tracking technologies through browser settings and our Cookie Policy preferences. These controls allow you to limit data collection that could theoretically be used for advertising purposes in the future.
Opt-Out Procedures
You can opt out of various data collection and advertising practices through several mechanisms:
- Adjust cookie preferences on our Cookie Policy page
- Configure your browser to block third-party cookies
- Use browser privacy features or extensions that limit tracking
- Unsubscribe from marketing emails using links provided in each message
- Contact us directly to request removal from marketing databases
Data Collection for Advertising Purposes
Currently, the primary data we collect relates to service provision rather than advertising. When you submit enquiries through our contact forms, this information is used to respond to your request and potentially follow up regarding kitchen equipment needs. We do not sell contact information to third parties or use it for advertising unrelated services.
Rights Under Privacy Regulations
Under UK data protection legislation, you have rights regarding personal data we collect, including the right to access, rectify, erase, or object to processing. These rights apply to information collected through any means, including any future advertising-related data collection. See our Privacy Policy for detailed information about your data rights.
Industry Standards and Compliance
The kitchen equipment supply industry operates with certain standard practices regarding manufacturer relationships, pricing structures, and commercial incentives. These practices exist throughout the industry and affect how all equipment suppliers operate.
Standard Commercial Practices: Volume-based purchasing incentives, annual rebate programs, and preferred supplier relationships are normal throughout the industry. These arrangements help suppliers maintain competitive pricing whilst ensuring reliable equipment availability for clients.
Professional Standards: We adhere to professional standards expected of kitchen equipment consultants and installers. This includes maintaining Gas Safe registration, following manufacturer installation guidelines, and prioritizing client safety and operational requirements in all equipment recommendations.
Competitive Fairness: We compete based on service quality, technical expertise, and fair pricing rather than deceptive practices or undisclosed financial arrangements. This transparency policy supports our commitment to maintaining client trust through honest business practices.
How We Select Equipment for Recommendations
Understanding our equipment selection process helps clarify how commercial relationships do and do not influence our recommendations:
Performance Track Record: We prioritize equipment with proven reliability based on our installation history and ongoing maintenance relationships with existing clients. This experience informs recommendations more than manufacturer incentives.
Client Requirements: Equipment suitability for stated operational needs determines initial selection before considering commercial factors. A perfectly serviceable mid-tier oven serves restaurant needs better than an inappropriate high-end model with better profit margins.
Value Assessment: We consider total cost of ownership including initial purchase, installation complexity, energy efficiency, maintenance requirements, and expected lifespan. Sometimes lower-margin equipment offers better client value.
Availability and Lead Times: Realistic delivery schedules matter more than theoretical margins. We recommend available equipment that meets project timelines rather than extended-lead items with marginally better economics.
Regulatory Compliance Notes
Whilst Ironbrew operates primarily in the United Kingdom under UK regulations, we acknowledge that transparency standards promoted by bodies such as the U.S. Federal Trade Commission (FTC) represent good practice globally. This disclosure aligns with principles of honest advertising and material relationship disclosure that benefit consumers regardless of jurisdiction.
UK-specific advertising regulations through the Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) guide our approach to client communications, equipment claims, and commercial relationship transparency. We strive to meet or exceed these standards in all marketing and client interactions.
Changes to This Disclosure
We may update this Advertising Disclosure to reflect changes in our business model, new commercial relationships, or evolving best practices in transparency. Material changes will be indicated by updating the "Last updated" date at the top of this page.
Significant changes affecting how we generate revenue or recommend equipment will be communicated through prominent website notices or direct notification to clients with active service relationships. We encourage periodic review of this disclosure to stay informed about our commercial practices.
Questions About Our Advertising Practices?
If you have questions about our commercial relationships, equipment recommendation process, or advertising practices, we're happy to discuss them openly. Transparency builds trust, and we'd rather answer concerns directly than leave clients wondering about potential conflicts of interest. Contact us using the information below.
Contact Us